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Redesign of Too Good
To Go
Inclusive Design | UX Research
Course Project
Project Snapshot
Duration
2 months
Responsibilities
Primary & Secondary Research, Competitive Analysis, Usability Testing, Wireframing, UX Design
Team
UofT Master of Information (UX Design) peers
Overview
Too Good To Go is a mobile app fighting food waste by connecting users with local restaurants, bakeries, and stores that have surplus food at the end of the day. Users can purchase discounted "magic bags" filled with delicious food that would otherwise go to waste, helping businesses reduce their food waste while allowing consumers to enjoy affordable meals and contribute to a more sustainable world.
Since the app's launch in 2021, Too Good To Go has gained immense global popularity with ...
209,000 + businesses
globally on the platform
84.8 million
users of the Too Good To Go App
With TGTG’s popularity and high app usage, any accessibility concerns must be discovered and addressed on a timely basis to ensure the app remains as accessible as possible.
The Challenge
To address this, our team aimed to uncover insights and identify a solution to the following:
How does the Too Good To Go app design and customer journey impact its accessibility for users with diverse needs?
Approach
To gain a deeper understanding of the existing problem space and assess the usability of our design recommendations, our team developed the following research protocol:
1
Current State Assessment
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Heuristic Evaluation
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In addition to using our team's expertise to conduct a heuristic evaluation, we partnered with an inclusive design professional to conduct a comprehensive evaluation. Leveraging their expertise in accessibility standards and user needs, our partnership aimed to comprehensively assess the app's interface against a spectrum of inclusive design principles. Through this collaboration, we identified crucial areas for improvement and provided actionable recommendations to enhance the app's usability, ensuring it caters more effectively to users with diverse abilities and needs.
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Secondary Research
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Browsed existing websites and articles (e.g. app reviews) that could provide us with additional information about the app's usability issues
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2
Redesign | Future State Prototyping
After conducting the heuristic evaluation, our team began prototyping a future-state low-fidelity prototype to address the key findings and recommendations derived from the assessment.
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Iterative Design Process: Evaluation insights were translated into tangible interface enhancements, restructuring navigation elements, and implementing inclusive design features. The prototype was meticulously crafted to serve as a visual blueprint, showcasing proposed improvements to increase accessibility, streamline user interactions, and create a more inclusive and user-friendly experience for all individuals engaging with the platform.
3
Future State Assessment
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Usability Test
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To assess the usability of our low-fidelity future state prototype, we recruited 6 participants (2 participants with mobility impairments, 2 participants with food restrictions, and 2 accessibility experts.
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Current State Findings
Heuristic Evaluation Findings
Our Redesign
Target Users
Ideation & Prioritization
After analyzing the current state heuristic evaluation findings, our team brainstormed and identified 11 features to address the usability challenges. After our ideation sessions, the 11 features were mapped onto a prioritization matrix and voted upon.
Proposed Features
Low-Fidelity Prototype
View our low-fidelity prototype here
Usability Testing | Synthesis
After conducting usability testing with target users and accessibility experts, we synthesized the qualitative data through affinity mapping to identify emerging themes which will inform the design decisions of future iterations.
Affinity Mapping of Usability Testing Data
Usability Testing | Findings
Through the data analysis, various patterns emerged and were categorized as areas that require further enhancement in future iterations including 1) overall design and layout, 2) button size and placement, 3) filters, 4) search option, 5) feedback form, 6) food consumption restrictions, and 7) restaurant accessibility for those with mobility impairments. To learn more, please view the slide deck below.
Our Impact
Key Learnings
1
Significance of Diverse Representation in User Testing
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To be intentionally inclusive in our design process, our team recognized that we were approaching the challenge as individuals without disabilities that affect our mobility and without food restrictions, and therefore needed to seek out the lived experiences of these individuals to ensure that our redesign truly benefited and was relevant to the target users. To accomplish this, we sought out these perspectives in our research.
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In our primary research, our team was able to speak with participants with disabilities that impacted their mobility, individuals with food restrictions, as well as accessibility and inclusion experts. For example, through our conversation with an app user with vestibular migraines that affected their mobility, we realized that the introduction of an alternate pickup person could make a significant difference to individuals with disabilities who may struggle to pick up their items. As individuals without mobility disabilities, this did not initially occur to us, but through learning from the insights and knowledge of individuals with lived experience, our team was able to create a better, and more inclusive redesign.
2
The Power of Collaborating with Inclusive Design SMEs
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By tapping into the expertise of inclusive design subject matter experts during the redesign process, our team gained invaluable insights into conducting impactful usability testing with individuals with disabilities. Collaborating with these experts not only deepened my understanding of accessibility challenges but also provided nuanced strategies to ensure comprehensive and empathetic testing methodologies. This collaboration underscored the pivotal role of networking with inclusive design experts in crafting user experiences that are truly inclusive, fostering innovation through diverse perspectives and informed practices.
Interested in learning more?
Feel free to connect with me if you'd like to chat about my work, collaboration opportunities, and or my spin instructor journey 🚴♀️
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